I want to learn how to pivot and grow my newsletter
Hi @osioke, I am done with the onboarding process. Thanks for the reminder
Thank you for completing that. It took you quite a while. Please try to be faster for your tasks as if you move too slowly, I won’t be able to wait for you.
Nice goal! But before jumping into this, let me understand your goal a bit more. When you say ‘pivot’, what do you mean and why?
Thanks, I understand.
As for my newsletter, I started it when I was just starting my career sharing what I know with people at that stage but now I have grown past that, but I still want to keep that audience but with a different messaging this time.
Do you understand?
Okay, this makes sense. You want to change the messaging for your newsletter and grow the audience. Good one.
Can you share more details about your Newsletter? Details like name, bio, overview, links, some of the subject/titles of old emails or links to them if available, and everything else. Let us better understand your newsletter. If you can sell it, sell it in your reply.
I teach upcoming copywriters and folks how to get better in selling wth words and tips on how to produce effective marketing campaigns. I don’t have a name for my newsletter but here is the link to my newsletter.
Here are some past emails embedded in these subject lines:
I hope these links are enough. But incase, you skipped it; here is the link to the landing page of my newsletter which I intend to change its copy but don’t know to what.
I already have a draft but I am not sure if it will be final (I don’t want to change the landing page often to maintain consistency.)
God bless you Tobi! Beautiful detailed.
I want to take my time to look through all the links and I’ll reply as soon as I am done. Thank you for taking the time to share.
No problem. Thanks for your time
I have gone through this and all the links, but I will take some time to reply here because with your newsletter, you do not have a multi-sided community and so it is actually outside the scope of this training.
While growing your newsletter is possible, I’ll be walking you through Growth Management as against Community Management. And I plan to do the Growth Training cohort later, not now.
Let me sit on this and I’ll get back to you. But if you have some thoughts on what I said, please share.
Well, in my newsletter, I have managed to build a two sided community (they respond to my mails and even ask me questions) but would this be lost when scaling? and can this be tagged as a two-sided community?
Oh! I see I see, this is useful feedback.
With respect to pivoting and growing your newsletter, answer me this:
What is the product you are selling to your readers
The question can be rephrased as What is the value you offer to your users? OR What is the job your readers come to you/your newsletter to get done?
To help you think about the job to be done, I’ll share some resources. Go through them to figure out the value or job people come to your newsletter for.
- The Jobs To Be Done Framework:
After that video, also watch this one to get a deeper understanding.
- Start With Why:
Once you’re done, re-look at the question I asked above and share your answer.
Really looking forward to what you share.
Thanks for your reply. I will look into this and get back to you by this weekend latest.
Thanks once again!