Creating and Growing Engagement
In one sentence: Help members learn and connect.
Help members know how to partake in the community properly and build the community culture by being a good example through your interactions in the community
Create a norm/culture document about how the community members relate, to help other members see the culture code and keep to it. Pinned messages are a good way to help members find these documents. See this example for more on this - Home · devcenter-square/beginner-guide Wiki · GitHub [Article]
Create and strengthen member’s bonds by holding live online events, as well as offline physical events. Nothing builds bonds faster than 1 on 1 interaction, and when they happen in person, they are stronger. Members’ connections and bonds create the connections that define a community and increase engagement.
Be friends with the members, so when you invite them for events or ask for their help to answer a question in the main channel, volunteer for events and the likes, they see it as their friend asking them, and not the community manager. This post explains more on this - 9 Ways to Humanize Interaction with Your Community Members [Article]
Start the initial conversations. People are naturally shy in a new environment, seeing others talk helps them see how to talk and know it is safe and okay to engage. For ideas on what conversations to start and content to share in the community, see this guide - 20 Fantastic Content Ideas For an Online Community [Article]
Mention members in topics or discussions you know they can join in on. This notifies and invites. It also makes them feel more comfortable joining in on the discussion. But do not overdo this, do it with members you have formed a connection with, so you do not appear intrusive.
Learn/find out the topic/interest your community members are most passionate about. Communities are a meeting of individuals who connect on an interest or topic they all like. Knowing the topics, curating and sharing content around this topic will create discussions. To know more about your community, the topics and interests they like and to get insights on how to improve the community, check out this guide - How To Mine Your Online Community For Insights | FeverBee [Article]
How to Drive Community Engagement - How to Increase Community Engagement: 9 Tips That Actually Work - CMX [Article]